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Meet Coach Sam

Coach Samantha Burton

  • Proudly Canadian

I'm a Hockey Canada NCCP certified coach, the founder of Alpha Era Girls Hockey, and the Director of Female Hockey Development at Paramount Ice. I've spent more than 28 years in competitive hockey across Western and Eastern Canada, and more than 15 of those coaching the athletes coming up behind me.

I grew up playing in a coastal community outside Vancouver during the early growth of girls hockey in British Columbia. My teams were recognized at what was then GM Place in Vancouver. From there I played four seasons with the Simon Fraser University women's hockey team, as part of the program's inaugural roster. After graduating I competed two more seasons in Alberta before relocating to Ontario. I still compete in the OWHA Women's Senior A division in the Toronto area.

Building a program from the ground up shaped how I think about leadership and team culture to this day. 

I coach and volunteer within the Ontario Women's Hockey Association's high-performance pathway and work as a skills coach at the U SPORTS level. I've also built out my training background beyond the rink, with specializations in youth athletic development, high-performance athlete training, performance enhancement, corrective exercise, and sports nutrition.

I'm also a mom to two girls who play, so I've seen this journey from the stands as well as the bench. I know what it feels like when a season goes sideways and I know what a good coach can do about it. That's why I founded Alpha Era: to build the girls-first environment I wish had existed when I was coming up, where female athletes get high-quality coaching, real support, and the confidence to chase what they're capable of.

Through the partnership between Alpha Era and Paramount Ice, I lead the development of girls-only programming that runs from foundational skills all the way to elite preparation. The model is built on five pillars: Skate, Skill, Think, Compete, and Lead. Every session your daughter skates in connects back to at least one of them, so the progression is deliberate instead of a string of one-off clinics.

My commitment is simple. I want every athlete who steps on my ice to feel seen, challenged, and supported. Stronger hockey players are the goal, but confident, resilient young women are the point.

Coaching Philosophy

My approach to athlete development is built around three principles: Empowerment. Resilience. Action. When girls are given the right environment, strong mentorship, and high standards, they develop not only as athletes but as confident young women.

My goal is to help players build elite habits, learn how to compete, and develop the confidence they need to succeed both on and off the ice.

Coaching Certifications & Education

Hockey Canada NCCP Certified

Hockey Canada NCCP Certified Coach + Advanced NCCP Coaching Education
  • Psychology of Performance
  • Developing Athletic Abilities
  • Prevention and Recovery
  • Coaching and Leading Effectively
  • Managing Conflict
  • Manage a Sport Program
  • Make Ethical Decisions
  • Leading Drug Free Sport

OWHA-High Performance Pathway

Director of Female Hockey Development, Paramount Ice
OWHA high-performance pathway coach | U SPORTS skills coach
 
Safe Sport Training
  • Respect in Sport for Activity Leaders
  • Gender Identity and Expression in Sport
  • Keeping Girls in Sport
Development 1 Certified
Hockey Canada Coaching Program
Coach 1 Trained + Coach 2 Trained
 
  • Proudly Canadian
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Girls-Only Christmas Break Rep Clinics with Alpha Era Girls Hockey Club

Built by Women, Designed for Girls

December 22–31, 2025 | Burlington, Ontario
No Clinics December 24, 25, or 26

Train, compete, and grow in a high-energy, female-led environment built to inspire confidence, strength, and connection. Alpha Era’s Girls-Only Christmas Break Rep Clinics are designed for competitive female athletes who want to keep their edge sharp through the holiday season — while training alongside other motivated girls who share their passion for the game.
 
Each session is designed for rep-level players (ages 8–13) who want to push their limits, refine their skills, and experience the intensity of elite-level training — led by women who have played and coached at the game’s highest levels.
 
Clinic Schedule
 
Rep Only | Ages 8–13
$45 per session
SPEED + POWER: 8:15 AM – 9:15 AM – REGISTER
ZONE COVERAGE: 10:15 AM – 11:15 AM – REGISTER
PASS + SHOOT: 11:15 AM – 12:15 PM – REGISTER
BEASTMODE BATTLES: 12:15 PM – 1:15 PM – REGISTER
Clinic Dates:
Monday, December 22 – Wednesday, December 31, 2025
(No clinics December 24, 25, or 26)
All four clinic options are available each day.
Register Here

Alpha Era March Break 2026 Rep Clinics - Girls Only

Built by Women, Designed for Girls

March 16–20, 2026 | Burlington, Ontario

Step into a high-energy, female-led environment where girls train with purpose, confidence, and intensity. Alpha Era’s Girls-Only March Break Rep Clinics are designed for competitive female athletes ready to raise their standard and sharpen elite-level skills during the spring break window.
 
Each clinic is tailored for rep-level players (ages 8–13) who want to push their limits and train like pros — in a space that celebrates strength, teamwork, and female empowerment.

Players will learn from women who’ve played and coached at the game’s highest levels, building both technical skill and inner confidence in every session.
 
 
Clinic Schedule
Rep Only | Ages 8–13
$45 per session
SPEED + POWER: 8:15 AM – 9:15 AM
ZONE COVERAGE: 10:15 AM – 11:15 AM
PASS + SHOOT: 11:15 AM – 12:15 PM
BEASTMODE BATTLES: 12:15 PM – 1:15 PM
 
Clinic Dates:
Monday, March 16 – Friday, March 20, 2026
(All four clinics are available each day.)
Register Here

Alpha Era Girls-Only Winter Break Camp 2025

Built by Women, Designed for Girls

December 22–31, 2025 | Burlington, Ontario
No Camp December 24, 25, or 26

 
Finish the year strong and kick off the new one with confidence, connection, and fun! Led by an all-female coaching team, Alpha Era’s Girls-Only Christmas Break Camp blends skill development, leadership, and team-building in a positive, empowering environment designed for her.
 
Each day combines structured on-ice sessions with interactive off-ice workshops and team activities that help girls grow as players and leaders. From building confidence in their game to connecting with teammates through creative and leadership-based challenges, this camp focuses on developing resilience, empowerment, and self-belief.
 
A hot lunch is included daily, giving players time to recharge, laugh, and celebrate the season with their teammates.
 
What’s Included at Camp
 
Girls will experience a memorable week of growth, motivation, and mentorship — in a female-led, girls-only environment focused on athletic and personal development.
 
Camp Highlights:
  • On-Ice Skill Sessions – High-energy skating and puck-control work with a focus on compete level and creativity.
  • Leadership & Confidence Clinics – Empowering sessions that teach teamwork, mindset, and goal-setting heading into the new year.
  • Empowerment Workshops – Activities that build voice, resilience, and self-awareness.
  • Team-Building Games & Challenges – Promoting trust, communication, and camaraderie.
  • Physical Literacy Sessions – Fun movement-based games to enhance coordination and agility.
  • Creative & Holiday-Themed Projects – A mix of festive, hands-on activities to inspire creativity and joy.
  • Hot Lunch Included Daily – Nutritious meals shared in a relaxed, social setting.
Register Here

Alpha Era Girls-Only March Break Camp 2026

Built by Women, Designed for Girls

March 16-20, 2026 | Burlington, Ontario

 
This March Break, give her a camp experience that fuels confidence, connection, and creativity — both on and off the ice.

Led by an all-female coaching team, Alpha Era’s Girls-Only Spring Break Camp is a space where girls can challenge themselves, build friendships, and grow as leaders in an uplifting, empowering environment.
 
Each day blends structured on-ice sessions focused on teamwork and skill development with interactive leadership and confidence-building activities designed to help girls discover their voice and strengths. Between sessions, athletes will take part in team-building challenges, creative projects, and outdoor play that promote self-awareness, collaboration, and fun.
 
A hot lunch is included daily, giving players the chance to recharge, connect, and share laughs with teammates in a supportive, girls-only atmosphere.
 
What’s Included at Camp
 
Girls will experience a full week of growth, mentorship, and empowerment — in a female-led, girls-only environment designed for her success.
 
Camp Highlights:
  • On-Ice Skill Sessions – Structured training focused on skating, puck control, teamwork, and creativity in game situations.
  • Leadership Clinics – Guided discussions and activities that help girls find their voice, lead with confidence, and build resilience.
  • Confidence-Building Workshops – Empowering exercises designed to develop mindset, communication, and self-belief.
  • Outdoor Play & Team Challenges – Group games and activities that promote teamwork, problem-solving, and connection.
  • Physical Literacy Development – Movement-based sessions to enhance balance, coordination, agility, and body awareness.
  • Creative & Reflective Activities – Fun, hands-on projects that encourage self-expression and teamwork.
  • Hot Lunch Included Daily – Nutritious, social meal breaks that let players relax, recharge, and bond with teammates.
Register Here

Alpha Era – Girls Only PA Day Clinics

Built by Women, for Girls

A day designed for her — where skill-building meets empowerment. Led by an all-female coaching team, Alpha Era’s Girls-Only P.A. Day Camp blends on-ice development, dryland training, and leadership activities in an atmosphere built around confidence, connection, and community.
 
Girls will skate hard, train smart, and learn to lead — surrounded by positive female role models who inspire growth both on and off the ice. With a focus on fun, friendship, and female mentorship, this is more than just a camp — it’s an experience designed to help every girl discover her strength, her voice, and her next level.
 
Please bring:
Full hockey gear including neck guard and CSA approved helmet
Water
Extra snacks
Running shoes
Outdoor clothing (weather permitting)
Full hockey gear
Register Here

Alpha Era – Rep Only PA Day Clinics

For Rep-Level Girls | Ages 8–13

Program: Speed + Power
Time: 8:15 AM – 9:15 AM
 
Dates:
  • October 10, 2025
  • November 28, 2025
  • January 26, 2026
  • February 13, 2026
  • March 6, 2026
  • April 24, 2026
  • June 5, 2026
Pricing:
  • All 7 Sessions: $245
  • Single Clinic: $45
 

About the Speed + Power Clinic

This high-intensity, female-focused clinic is designed specifically for rep-level players who want to sharpen their explosiveness, edge control, and acceleration on the ice. Each session focuses on stride mechanics, first-step quickness, crossover power, and efficient puck movement at top speed.

Athletes will be challenged through technical skating drills, reaction-based competition, and small-area explosive work — building confidence and power that directly translate to in-game performance.
Register Here